Positioning: The Battle for Your Mind
(NOTE: The Book cover may vary if published by different companies.)
Author: Al Ries
Categories: Nonfiction
Pages:
Publisher: local
Cover: Softcover
Book description :The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
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Positioning: The Battle for Your Mind
Positioning: The Battle for Your Mind
(NOTE: The Book cover may vary if published by different companies.)
Author: Al Ries
Categories: Nonfiction
Pages:
Publisher: local
Cover: Softcover
Book description :The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
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$0.61Product Information
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Shipping & Returns
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Description
(NOTE: The Book cover may vary if published by different companies.)
Author: Al Ries
Categories: Nonfiction
Pages:
Publisher: local
Cover: Softcover
Book description :The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
