Ogilvy on Advertising
(NOTE: The Book cover may vary if published by different companies.)
Author: David Ogilvy
Categories: English, Nonfiction, Business
Pages:
Publisher: local
Cover: Softcover
Book description :A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Told with brutal candor and prodigal generosity, David Ogilvy
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.
Product Information
Product Information
Shipping & Returns
Shipping & Returns
Ogilvy on Advertising
Ogilvy on Advertising
(NOTE: The Book cover may vary if published by different companies.)
Author: David Ogilvy
Categories: English, Nonfiction, Business
Pages:
Publisher: local
Cover: Softcover
Book description :A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Told with brutal candor and prodigal generosity, David Ogilvy
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.
Product Information
Product Information
Shipping & Returns
Shipping & Returns
Description
(NOTE: The Book cover may vary if published by different companies.)
Author: David Ogilvy
Categories: English, Nonfiction, Business
Pages:
Publisher: local
Cover: Softcover
Book description :A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Told with brutal candor and prodigal generosity, David Ogilvy
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.
