(NOTE: The Book cover may vary if published by different companies.)

Author: Judd B. Kessler

Binding: SOFTBACK

Category: NONFICTION BUSINESS

Publisher: LOCAL

Pages: 238

About the book:

Wharton economist and market designer Judd Kessler pulls back the curtain on hidden markets that determine who gets what in everyday life—and how to tip the scales in our favor.

What's the secret to scoring a reservation at a hot new restaurant? When should you enter a lottery to increase your odds of winning? Why did your neighbor's kid get into a nearby preschool while yours didn't? Who gets priority for a life-saving organ donation?

These outcomes are not a matter of luck. Instead, they depend on how we navigate hidden markets that arise to decide who gets what when many of us want something and there isn't enough to go around. Every day we play in these markets, yet few of us fully understand how they work.

In familiar markets, what we get depends on how much we're willing to pay. Hidden markets do not rely on prices: you can't buy your way into a better position. Instead, what you receive hinges on the rules by which the market operates, and the choices you make in them.