Bronze Seeks Silver: Lessons from a Creative Career in Marketing
(NOTE: The Book cover may vary if published by different companies.)
Author: Mat Zucker
Categories: English , Nonfiction , Business
Pages:
Publisher: local
Cover: Softcover
Book description :
Marketing was destiny for Mat Zucker — the perfect cocktail of creativity, art and salesmanship. Half-guidebook, half memoir, Bronze Seeks Silver surfaces 30 years of lessons from an ad veteran in selling brands, building relationships and managing careers. Follow Mat as a secretary at an ad agency paying his dues; as a writer, learning how to copy accents from West Virgina libraries and researching the phenomenon of spanking parties; then as a rising creative leader creating global ad campaigns, meeting everyone from Mike Strahan to Alicia Keys. With this candid and hilarious telling, Mat gives aspiring marketers the gift of what he's seen and learned.
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Bronze Seeks Silver: Lessons from a Creative Career in Marketing
Bronze Seeks Silver: Lessons from a Creative Career in Marketing
(NOTE: The Book cover may vary if published by different companies.)
Author: Mat Zucker
Categories: English , Nonfiction , Business
Pages:
Publisher: local
Cover: Softcover
Book description :
Marketing was destiny for Mat Zucker — the perfect cocktail of creativity, art and salesmanship. Half-guidebook, half memoir, Bronze Seeks Silver surfaces 30 years of lessons from an ad veteran in selling brands, building relationships and managing careers. Follow Mat as a secretary at an ad agency paying his dues; as a writer, learning how to copy accents from West Virgina libraries and researching the phenomenon of spanking parties; then as a rising creative leader creating global ad campaigns, meeting everyone from Mike Strahan to Alicia Keys. With this candid and hilarious telling, Mat gives aspiring marketers the gift of what he's seen and learned.
Product Information
Product Information
Shipping & Returns
Shipping & Returns
Description
(NOTE: The Book cover may vary if published by different companies.)
Author: Mat Zucker
Categories: English , Nonfiction , Business
Pages:
Publisher: local
Cover: Softcover
Book description :
Marketing was destiny for Mat Zucker — the perfect cocktail of creativity, art and salesmanship. Half-guidebook, half memoir, Bronze Seeks Silver surfaces 30 years of lessons from an ad veteran in selling brands, building relationships and managing careers. Follow Mat as a secretary at an ad agency paying his dues; as a writer, learning how to copy accents from West Virgina libraries and researching the phenomenon of spanking parties; then as a rising creative leader creating global ad campaigns, meeting everyone from Mike Strahan to Alicia Keys. With this candid and hilarious telling, Mat gives aspiring marketers the gift of what he's seen and learned.
